Sydney Sweeney Faces Criticism Over New Novig Sports Ad

Actress Sydney Sweeney recently appeared in a new advertising campaign for Novig, which is a sports prediction market. The commercial debuted on September 9 and features the star in various poses while surrounded by sports gear. In the clip, Sweeney challenges viewers by asking if they truly know sports and asks them to prove it.

The advertisement cycles through several popular sports including basketball, football, tennis, and baseball. While the company intended to highlight their platform, the visual choices have triggered a wave of backlash from people online. Many viewers feel the styling of the ad is overly sexualized given the context of the app.

Novig has not yet released a formal response to the negative feedback surrounding the campaign. It remains to be seen if the company will adjust their marketing approach or keep the current clips running.