Jennie Faces Online Backlash After Latest Adidas Campaign Post
A promotional post featuring Jennie and her Adidas collaboration has sparked heated reactions from fans online.
manhwa.newsBLACKPINK star Jennie and her agency, Odd Atelier, are currently dealing with a wave of intense criticism. The trouble started on September 7, 2026, when official social media accounts shared new promotional photos for her ongoing collaboration with Adidas.
While high profile brand deals are a normal part of life for K pop idols, this specific post did not sit well with many followers. The backlash appears to stem from both the timing of the campaign and the specific choice of the brand partner.
Fans have taken to social media to voice their frustrations, making it clear that this partnership is controversial for the current moment. Neither Jennie nor her agency have issued a formal statement regarding the situation as the negative comments continue to pile up across various platforms.
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